Literary Genre Essay

Literary genres are determined by literary technique, tone, content and by critics’ definitions of the genres. A literary genre is a category, type or class of literature. Major forms of literature The major forms of Literature are: * Novel * Poem * Drama * Short story * Novella Various forms of literature are written in and further categorized by genre. Sometimes forms are used interchangeably to define genre. However, a form, e. g. , a novel or a poem, can itself be written in any genre. Genre is a label that characterizes elements a reader can expect in a work of literature. The major forms of literature can be written in various genres. Classic major genres Genre is a category characterized by similarities in form, style, or subject matter. The classic major genres of Literature are: * Drama * Romance * Satire * Tragedy * Comedy * Tragicomedy Genre categories: fiction and nonfiction Genre may fall under one of two categories: Fiction and Nonfiction. Any genre can be either: a work of Fiction (nonfactual descriptions and events invented by the author) or a work of Nonfiction (a communication in which descriptions and events are understood to be factual). Common genres: fiction Subsets of genres, known as common genres, have developed from the archetypes of genres in written expression. The common genres included in recommended Literature from kindergarten through Grade Twelve by the CaliforniaÃ'Ž Department of Education are defined as:[1] * Drama – stories composed in verse or prose, usually for theatrical performance, where conflicts and emotion are expressed through dialogue and action * Fable – narration demonstrating a useful truth, especially in which animals speak as humans; legendary, supernatural tale * Fairy tale – story about fairies or other magical creatures, usually for children * Fantasy – fiction with strange or other worldly settings or characters; fiction which invites suspension of reality * Fiction narrative – literary works whose content is produced by the imagination and is not necessarily based on fact * Fiction in verse – full-length novels with plot, subplot(s), theme(s), major and minor characters, in which the narrative is presented in (usually blank) verse form * Folklore – the songs, stories, myths, and proverbs of a people or â€Å"folk† as handed down by word of mouth * Historical fiction – story with fictional characters and events in a historical setting * Horror – fiction in which events evoke a feeling of dread and sometimes fear in both the characters and the readerÃ'Ž * Humor – Usually a fiction full of fun, fancy, and excitement, meant to entertain and sometimes cause intended laughter; but can be contained in all genres * Legend – story, sometimes of a national or folk hero, that has a basis in fact but also includes imaginative material * Mystery – fiction dealing with the solution of a crime or the unraveling of secretsÃ'Ž * Mythology – legend or traditional narrative, often based in part on historical events, that reveals human behavior and natural phenomena by its symbolism; often pertaining to the actions of the gods * Poetry – verse and rhythmic writing with imagery that creates emotional responses * Realistic fiction – story that is true to lifeÃ'Ž * Science fiction – story based on impact of actual, imagined, or potential science, usually set in the future or on other planets * Short story – fiction of such brevity that it supports no subplots * Tall tale – humorous story with blatant exaggerations, swaggering heroes who do the impossible with nonchalance Common genres: nonfiction * Biography/Autobiography – Narrative of a person’s life. A true story about a real person. * Essay – A short literary composition that reflects the author’s outlook or point. * Narrative nonfiction – Factual information presented in a format which tells a story. * Speech – Public address or discourse. * Textbook – Authoritative and detailed factual description of a topic. Literary fiction vs. genre fiction Literary fiction is a term used to distinguish certain fictional works that possess commonly held qualities that constitute literary merit. Genre works are written with the intent of fitting into a specific literary genre in order to appeal to readers and fans already familiar with that genre. Literary fiction may fit within a classification of market fiction, but also possesses generally agreed upon qualities such as â€Å"elegantly written, lyrical, and †¦ layered† that appeals to readers outside genre fiction. Literary fiction has been defined as any fiction that attempts to engage with one or more truths or questions, hence relevant to a broad scope of humanity as a form of expression. There are many sources that help readers find and define literary fiction and genre fiction. Literary element A literary element is an element found in the whole works of literature. Literary elements are not â€Å"used† by all authors; instead, they exist inherently in forms of literature and are derived by the readers of a work in question. [1] This distinguishes them from literary techniques, which are less universal and are used intentionally rather than being emergent characteristics of a literary work. For example, characterization, conflict, setting, and point of view would be considered literary elements, whereas irony or foreshadowing are considered literary techniques. Literary elements are most frequently used to help discussion on a work or better understand a work of literature. For instance, the New York State Comprehensive English Regents Exam requires that students utilize and discuss literary elements relating to specific works in each of the two essays,[2] much like many other state-level high school exams nationwide. Literary elements  * antagonist * archetype (prototype/original/classic/model) * characterization * climax * conflict * dialogue * diction * denouement (resolution) * dramatic structure * falling action * language * mood * moral * motif (feature/recurring design) * narrative mode (point of view) * narrative structure * Peripheral (minor/not a central important)Ã'Ž * plot * protagonist * rising action * setting * speaker * syntax * theme * Tone * Literary Analysis: Using Elements of Literature Students are asked to write literary analysis essays because this type of assignment encourages you to think about how and why a poem, short story, novel, or play was written. To successfully analyze literature, you’ll need to remember that authors make specific choices for particular reasons. Your essay should point out the author’s choices and attempt to explain their significance. Another way to look at a literary analysis is to consider a piece of literature from your own perspective. Rather than thinking about the author’s intentions, you can develop an argument based on any single term (or combination of terms) listed below. You’ll just need to use the original text to defend and explain your argument to the reader. Allegory – narrative form in which the characters are representative of some larger humanistic trait (i. e.greed, vanity, or bravery) and attempt to convey some larger lesson or meaning to life. Although allegory was originally and traditionally character based, modern allegories tend to parallel story and theme. * William Faulkner’s A Rose for Emily- the decline of the Old South * Robert Louis Stevenson’s Strange Case of Dr. Jekyll and Mr. Hyde- man’s struggle to contain his inner primal instincts * District 9- South African Apartheid * X Men- the evils of prejudice * Harry Potter- the dangers of seeking â€Å"racial purity† Character – representation of a person, place, or thing performing traditionally human activities or functions in a work of fiction * Protagonist – The character the story revolves around. * Antagonist – A character or force that opposes the protagonist. * Minor character – Often provides support and illuminates the protagonist. * Static character – A character that remains the same. * Dynamic character – A character that changes in some important way. * Characterization – The choices an author makes to reveal a character’s personality, such as appearance, actions, dialogue, and motivations. Look for: Connections, links, and clues between and about characters. Ask yourself what the function and significance of each character is. Make this determination based upon the character’s history, what the reader is told (and not told), and what other characters say about themselves and others. Connotation – implied meaning of word. BEWARE! Connotations can change over time. * confidence/ arrogance * mouse/ rat * cautious/ scared * curious/ nosey * frugal/ cheap Denotation – dictionary definition of a word Diction – word choice that both conveys and emphasizes the meaning or theme of a poem through distinctions in sound, look, rhythm, syllable, letters, and definition Figurative language – the use of words to express meaning beyond the literal meaning of the words themselves * Metaphor – contrasting to seemingly unalike things to enhance the meaning of a situation or theme without using like or as * You are the sunshine of my life. * Simile – contrasting to seemingly unalike things to enhance the meaning of a situation or theme using like or as * What happens to a dream deferred, does it dry up like a raisin in the sun * Hyperbole – exaggeration * I have a million things to do today. * Personification – giving non-human objects human characteristics * America has thrown her hat into the ring, and will be joining forces with the British. Foot – grouping of stressed and unstressed syllables used in line or poem * Iamb – unstressed syllable followed by stressed * Made famous by the Shakespearian sonnet, closest to the natural rhythm of human speech * How do I love thee? Let me count the ways * Spondee – stressed stressedÃ'Ž * Used to add emphasis and break up monotonous rhythm * Blood boil, mind-meld, well- loved * Trochee – stressed unstressed * Often used in children’s rhymes and to help with memorization, gives poem a hurried feeling * While I nodded, nearly napping, suddenly there came a tapping, * Anapest – unstressed unstressed stressed * Often used in longer poems or â€Å"rhymed stories† * Twas the night before Christmas and all through the house * Dactyls – stressed unstressed unstressed * Often used in classical Greek or Latin text, later revived by the Romantics, then again by the Beatles, often thought to create a heartbeat or pulse in a poem * Picture yourself in a boat on a river, With tangerine trees and marmalade skies. The iamb stumbles through my books; trochees rush and tumble; while anapest runs like a hurrying brook; dactyls are stately and classical. Imagery – the author’s attempt to create a mental picture (or reference point) in the mind of the reader. Remember, though the most immediate forms of imagery are visual, strong and effective imagery can be used to invoke an emotional, sensational (taste, touch, smell etc) or even physical response. Meter – measure or structuring of rhythm in a poem Plot – the arrangement of ideas and/or incidents that make up a story * Foreshadowing – When the writer clues the reader in to something that will eventually occur in the story; it may be explicit (obvious) or implied (disguised). * Suspense – The tension that the author uses to create a feeling of discomfort about the unknown * Conflict – Struggle between opposing forces. * Exposition – Background information regarding the setting, characters, plot. * Rising Action – The process the story follows as it builds to its main conflict * Crisis – A significant turning point in the story that determines how it must end * Resolution/Denouement – The way the story turns out. Point of View – pertains to who tells the story and how it is told. The point of view of a story can sometimes indirectly establish the author’s intentions. * Narrator – The person telling the story who may or may not be a character in the story. * First-person – Narrator participates in action but sometimes has limited knowledge/vision. * Second person – Narrator addresses the reader directly as though she is part of the story. (i. e. â€Å"You walk into your bedroom. You see clutter everywhere and†¦Ã¢â‚¬ ) * Third Person (Objective) – Narrator is unnamed/unidentified (a detached observer). Does not assume character’s perspective and is not a character in the story. The narrator reports on events and lets the reader supply the meaning. * Omniscient – All-knowing narrator (multiple perspectives). The narrator knows what each character is thinking and feeling, not just what they are doing throughout the story. This type of narrator usually jumps around within the text, following one character for a few pages or chapters, and then switching to another character for a few pages, chapters, etc. Omniscient narrators also sometimes step out of a particular character’s mind to evaluate him or her in some meaningful way. Rhythm – often thought of as a poem’s timing. Rhythm is the juxtaposition of stressed and unstressed beats in a poem, and is often used to give the reader a lens through which to move through the work. (See meter and foot) Setting – the place or location of the action. The setting provides the historical and cultural context for characters. It often can symbolize the emotional state of characters. Example – In Poe’s The Fall of the House of Usher, the crumbling old mansion reflects the decaying state of both the family and the narrator’s mind. We also see this type of emphasis on setting in Thomas Mann’s Death in Venice. Speaker – the person delivering the poem. Remember, a poem does not have to have a speaker, and the speaker and the poet are not necessarily one in the same. Structure (fiction) – The way that the writer arranges the plot of a story. Look for: Repeated elements in action, gesture, dialogue, description, as well as shifts in direction, focus, time, place, etc. Structure (poetry) – The pattern of organization of a poem. For example, a Shakespearean sonnet is a 14-line poem written in iambic pentameter. Because the sonnet is strictly constrained, it is considered a closed or fixed form. An open or free form poem has looser form, or perhaps one of the author’s invention, but it is important to remember that these poems are not necessarily formless. Symbolism – when an object is meant to be representative of something or an idea greater than the object itself. * Cross – representative of Christ or Christianity * Bald Eagle – America or Patriotism * Owl – wisdom or knowledge * Yellow – implies cowardice or rot Tone – the implied attitude towards the subject of the poem. Is it hopeful, pessimistic, dreary, worried? A poet conveys tone by combining all of the elements listed above to create a precise impression on the reader.

The Constructionist Perspective of Obesity

Abstract In this paper I will explore the social construction of obesity and how it formed into a social problem. Recent and growing media attention surrounding obesity in the United States, the so-called obesity epidemic remains a highly debated scientific and social fact. This paper examines the contemporary obesity debate through systematic examination of the claims and claim-makers involved in the controversy.I will not take sides, but merely show and clearly explain each side's views on the obesity epidemic. Social Construction of Global Warming . Social Construction Process: Creating a social problem using the social constructionist approach requires an audience who believes that there is in fact a problem before that topic is considered a social problem. There is a process to creating a social problem starting with â€Å"claims, claims-making, audiences and claims competitions.Regardless of whether claims are verbal, visual, or behavioral, they are the social problems work of claims- makers who want to convince audiences how to think about social problems and how to feel about these problems. † (Lose,2009) In this paper I will discuss the process n which obesity is viewed as an epidemic so therefore is a social problem. We have to ask ourselves, who are the people making this claim, who are they trying to target, and are they being successful? In other words is the targeted audience being persuaded in the belief: obesity is an epidemic?In this process I will compare and contrast two arguments dealing with obesity. One set of views is obesity is a problem of individuals making bad choices and on the other hand there is a belief the food industry has increased portion sizes and markets unhealthy food options with high fat, calories etc. So that obesity is understood as more than Just an individual issue. The sub argument is how should treatment is administered. Do healthcare professionals target individuals and teach them a healthy lifestyle or do y ou target the food industry to make changes in their products? II.Claim-maker of Obesity: The healthcare industry finds the obesity epidemic of great interest due to the strong connection between obesity and obesity related health side effects. Many studies have been done to monitor the increase of obesity with in United States. â€Å"Adult obesity rates increased in 16 states in the past year and did not decline in any state, according to F as in Fat: How Obesity Threatens America's Future 2011, a report from the Trust for America's Health (TFH) and the Robert Wood Johnson Foundation (ROWS). Twelve states now have obesity rates above 30 percent.Four years ago, only one state was above 30 percent. † (â€Å"F as in,† 2011) As a result of these findings augments among health care professionals were establish focusing on the cause of obesity. One group of healthcare professionals believes the problem is an individual person's poor decision making which leads to obesity. I f a person is making bad hoicks in their eating habits and does not exercise then that person will eventually become obese. The other set of professionals would argue it is not in individual choice, but their environment in which they live in.Food companies are targeting their consumers with ads and their increased potion sizes so therefore more and more people are becoming obese. Both sides of the argument believe there is connection between obesity and obesity related health side effects. Each side has different beliefs on how to combat the obesity epidemic. One side of the house is focused on curing obesity while the other side focuses on prevention. A. Individual Problem: Claim-makers who feel obesity is an individual problem use individualism as their targeted moralities.There is a belief system that people embrace individualism, autonomy, and responsibility for their actions. The belief in the importance of individual's freedom to choose the types of food they consume and to h ave a more active lifestyle is embraced by most people. It is estimated that the leading cause of death in the United States is caused by â€Å"lifestyle† such as smoking, diet, exercise and sexual practices. (Adler & Stewart, 2009) Since studies have shown lifestyle is a cause f obesity, medical professionals using the medical model focus on the individual patient for a cure.They not only focus on lifestyles but genetics and family history. To them behavioral choices and therapy is the main target for intervention. Obesity is more than calories in verses calories out. There are other factors that go into this problem. More and more research is indicating that America's obesity crisis cannot be blamed entirely on too much fast food and too little exercise. Genetics plays a factor into which people are becoming obese. There are â€Å"natural and synthetic chemicals known as endocrine-disrupting chemicals (Deeds), or as searchers have begun to call them, obsesses.Obsesses are chemicals that disrupt the function of hormonal systems; many researchers believe they lead to weight gain and, in turn, numerous diseases that curse the American populace. † (Perrine & Warlock, 2010) Other hormone disorders come into effect such at thyroid, adrenal glands, pituitary glands, ovaries which can also contribute to obesity. In many cases of weight loss management requires a balance of behavioral and medical intervention. This balance is created through the guidance of a physician.Another factor in the rise of obesity is parents of young children who have poor dating habits raise children who are obese. â€Å"Today's children are the first generation of Americans projected to have a shorter life span than their parents -? with one out of three at risk of developing Type Two diabetes, a crippling disease once seen only in adults. † (Stone, 2006) Parents instill healthy lifestyles in their children. They do this through family democracies, and beliefs and atti tudes in eating and physical activity.The significant associations between household, parent, and child variables offer a glimpse into the potential processes at work prior to a child's status as obese. For instance, measuring of general parenting and parent attitudes to-ward child eating and nutrition were meaningfully related to the kinds of foods available in the home and to children's activities, both potential risk factors for childhood overweight, Gable & Lutz, (2000) Children's roles in their own physical health and well-being cannot be discounted however, it is the parent who instill these values into their children.B. Public Health â€Å"The public health model differs from the medical model not only in its emphasis on prevention but also in its consideration of a wider range of causative factors. † (Adler Stewart, 2009) These factors focus is mainly on the food industry. Their believe system is the food industry exploits people by targeting lower income families and their environment. They do this through marketing, advertisements. Public health approaches in solving obesity does include health education, they approach the problem through legislative and regulatory means.Examples are nutrition standards for school lunch programs; bans on sugar-sweetened beverages in school's vending machines; requirements for developers of residential subdivisions to include bicycle paths, sidewalks, and parks; and zoning regulations for fast-food outlets. This group is using the moralities of equality of opportunity and equality under the law. Although obesity affects all demographics in the United States, some healthcare professional would argue obesity is target. Racial and ethnic minority adults, and those with less education or who make less money continue to have the highest overall obesity rates† (â€Å"F as in,† 2011) Published finding have reveal companies who produce products such as sodas, candies and alcoholic beverages target minoriti es verses the general audience. These advertisements are found on billboards in communities in predominantly African American and Hispanic. The advertisements are also seen in commercials and magazines that target African American and Hispanic audiences.The environment in which people live directly affects people food choices. Lewis and colleagues (2005) also identified substantially more point-of-sale advertising and promotion of unhealthful foods in restaurants in low-income African American and Latino communities than in more affluent white communities in Los Angels County. (Yankee, Cole, Brown, Williams, Hillier, Kline, Ashes & Beckman, 2009) Opportunities for physical activity, in low income neighborhoods are very low.Parks and walk able areas are scarce. Perceptions of resource quality, safety, and cultural relevance also affect physical activity levels. Research as concluded safety and quality factors in traffic fatalities, crime rates and park size effect obesity rates becau se counter to predictions, subpopulations generally considered vulnerable to obesity (and environmental injustices more generally) are more likely to live in willable neighborhoods and have better walking access to neighborhood parks than other groups.However, crime is highest in willable neighborhoods with large Latino and African-American populations and parks are smaller in areas populated by Latino/as. Given the higher prevalence of obesity and related diseases in lower income and minority populations the results suggest that benefits of built environments may be offset by social characteristics Ill. Audiences: The target audience for awareness of the obesity as a social problem targets every U. S. Citizen. Obesity is becoming a worldwide problem however the United States in the lead globally ranking the highest rates of obesity.Mainly the focuses is on physicians, nurses, dieticians/Dart's, nutritionists, fitness professionals, health educators, public health professionals, soc ial workers, psychologists, physical harpists, occupational therapists, teachers, administrators and school counselors. The other side tries to appeal to lawyers, food companies, and political representatives. These groups of people have the tools to promote change. IV. Power Relationships: As the obesity epidemic continues to intensify, it's becoming clear that there's more to obesity than lifestyle choices.Therefore, endocrinologists carefully examine the genetic and physiological causes and effects of obesity and develop treatment options that can produce concrete results. Endocrinologists are doctors that are facially trained to diagnose and treat diseases related to the body endocrine system – which regulates appetite, metabolism (food burning and waste elimination), and growth through chemicals known as hormones (â€Å"Combating obesity,† 2012) The same lawyers who battle the cigarette makers are now fighting the food companies.Dry, William Jacobs says â€Å"Fro m the days of â€Å"reefer madness,† that old anti- drug movie, the word â€Å"addiction† has conjured images of out-of-control behavior. But today, cutting edge science is shedding new light on addiction and its connection to chemical changes in the brain. If those changes can lead to compulsive behavior, mom scientists wonder if fatty foods and drugs Just might have more in common† (Stone, 2006) While most consumers would say what you eat is your choice. It's a matter of personal responsibility what you eat, but several academics and lawyers are arguing you're far less free to choose what's on your plate than you realize.While each group is made up of professionals who are notable, it is matter of persuading the audience to which solution is correct. V. Conclusion: Targeting obesity has support across the political spectrum. In the US, discussions of the supposed obesity epidemic usually take place within the context of a larger concussion, which assumes that t he increasing weight of the population is a sign of increasing moral laxity and that overweight and obesity are playing a significant role in driving up health care costs.This linkage is attractive for those who are ideologically committed to a focus on ‘individual responsibility, rather than on structural factors that continue to drive health care costs ever upward, and leave one out of every seven Americans without health insurance of any kind. Anxieties about increasing weight resonate with those on the left of the political spectrum as well, ho tend to interpret the ‘obesity epidemic' as both a by-product and a symbol of rampant consumer overcompensation and greedy corporations. Camps, Sashay, Reemerges, Oliver, Greaser, 2005) In this paper I have shown the construction of obesity as a social problem has been made through a series of steps used in the social construction of a social problem. Claims were made by those who feel obesity is problem of individual making b ad lifestyle choices and those who feel is the food industry plays a huge role in why more people are obese today. Both groups validate obesity is an epidemic and therefore a social problem however these groups battle the way we are to combat this problem.

Harper Lee’s Influence on Scout

Harper Lee grew up in Monroeville, Alabama where girls were expected to be ladies, Harper Lee was just the opposite, a tomboy, and she wrote her famous novel â€Å"To Kill A Mockingbird† based upon her childhood experiences. Harper Lee made her main character Scout to be very similar to her. Harper Lee created the town of Maycomb with features almost exactly like Monroeville. Harper Lee based Scout’s father Atticus after her own father Amasa Coleman Lee. Harper Lee based her book â€Å"To Kill A Mockingbird† about her own childhood because she thought an author should write what he knows. Harper Lee was a strong early reader and similarly so was Scout. â€Å"As a child, Harper Lee was an avid reader, similar to Scout's own ability to read before starting school. † (To Kill a Mockingbird). Another thing that both Scout and Harper Lee had in common was they were both tom boy rule breakers. â€Å"As a child, Harper Lee was an unruly tomboy. She fought on the playground. She talked back to teachers. She was bored with school and resisted any sort of conformity† (The Big Read). Just the same Scout fought with Cecil and Francis. Both Harper Lee and Scout live in a town’s that are very representative of each other. The town of Maycomb is very much so based upon Lee’s home town of Monroeville. â€Å"The town of Maycomb is modeled after Lee's own home town. The schoolyard in the novel is the same one Lee played in as a child. And the Maycomb courtroom is the Monroeville courtroom down to the last detail. She patterned her characters' speech after the Southern dialect she grew up with. She also looked to the citizens of Monroeville when setting up her cast of characters. (Reading about race and membership in America). The childhood best friends Dill and Truman were the neighbors of Scout and Harper Lee. Harper Lee’s good friend and neighbor growing up was a boy named Truman Capote whom Lee based Dill, the best friend and neighbor of Scout. â€Å"Dill, for example, is patterned after one of her childhood friends, Truman Capote† (Reading about race and membership in America). Another c haracter Lee based off of her childhood was her father, creating Atticus Finch. The character Atticus Finch is a representation of Harper Lee’s father Amasa Coleman Lee. Both men were lawyers who represented black men, and lost their cases unfairly due to race. Harper Lee’s father represented two men accused of murder, he lost the case and both clients were killed. â€Å"He once defended two black men accused of murdering a white storekeeper. Both clients, a father and son, were hanged. † (The Big Read). Harper Lee based her novel around her life, there are many similarities found within her book that are directly related to her life. Upon the thoughts that an author should base his writings upon what he know, Harper Lee based her novel â€Å"To Kill a Mockingbird† loosely around her childhood. Harper Lee created the character Scout with many features to resemble herself as a child. The town of Maycomb was created by Harper Lee as an almost exact replica of her hometown, Monroeville Alabama. Atticus Finch was created to resemble Harper Lee’s father Amasa Coleman Lee and the two have many similarities. Harper Lee only created this one book â€Å"To Kill a Mockingbird† she never expected to get this much attention for her works.

Parent Response Reflection Essay Example | Topics and Well Written Essays - 750 words

Parent Response Reflection - Essay Example When the child is ranked as partially proficient this means that he finds his work difficult and he also renders a few significant and minor errors. At proficient level the child is able to do his work with minimal difficulty and no significant errors. And when the child is termed as advanced this means that he can do all his work accurately and easily without any errors and difficulties. While teaching language art we teach your child different reading, writing, listening and speaking skills. According to the 2nd grade language art standards, this course is divided into several levels and your child is promoted to a higher level when he gives satisfactory performance at the existing level. The 2nd grade language art standards consist of seven different standards and your child is performing at different levels in all these standards. Standard one is related to reading and in this standard we work on your child’s pronunciation and enhance his ability to understand different in formational text so that he can use it in different purposes. In this standard your child is performing at LA.2.1.4. At this level we work on the vocabulary of your child, we also work on his concept building. At this level your child starts learning different advanced and high level words and there is also a visible increase in the number of words which he can pronounce and understand accurately. The second and third standards are also related to reading. Second standard is about reading comprehension and the third standard is about literary response and analysis, your child will be promoted to these standards when he will complete all the levels of standard one. Standard four is related to writing and in this standard we teach your child the effective writing skills so that he can converse efficiently at various levels with a variety of spectators. In this standard your child is performing at LA.2.4.5. At this level we work on your child’s punctuation and capitalization abi lities. Here, particularly your child learns the use of apostrophes in making contractions. He learns to put apostrophes in the place of missing letters. Standard five is also about writing. This standard is about oratory writing. In this standard we work on child’s speech making skills so that he can address his audience in a more effective way. Your child will be promoted to this standard after the completion of standard four. Standard six is about oral communication and in this standard we work to enhance your child’s communicating skills. In this standard your child is at LA.2.6.3. At this level we teach your child learns to express his thoughts via dramas. Your child plays different roles in various drama activities in order to express himself and the skills which he has learned in this course. Standard seven again is related to oral communication and in this standard we teach your child different speech making skills. After giving appropriate performance in stand ard six your child will be promoted to standard seven. We have ranked your child at different degrees according to the standards. At LA.2.1.4 in standard one, your child is ranked as partially proficient because he had some difficulty in identifying different high level and advance words and even in the words which he was able to identify he made some minor errors. At LA.2.4.5 in standard four, your

Smoking Cessation Research Paper Example | Topics and Well Written Essays - 750 words

Smoking Cessation - Research Paper Example Quitting the practice of smoking has been tried by many and many have even successfully accomplished it. There are several who wish to quit smoking but their attempts have failed. CDC reports that 68% of the smokers who fall into the adult population have tried to either give up on this practice and are willing to live their lives without smoking (cdc.gov, 2014). The benefits of smoking cessation can be categorized into long term as well as short term benefits. Smoking cessation has psychological, social as well as physical benefits for smokers as well as people and the environment around the smokers. Smokers are a population that is frowned upon in social settings and people tend to disassociate themselves from smokers because smokers tend to smell bad and smoking even leads to the degradation of the smoker’s teeth and this negatively impacts their public profile. Due to these smokers face difficulty in making friends especially in groups comprising of nonsmokers. Quitting sm oke can help the smokers in eliminating bad breath and help in developing a positive social image and this can in turn increase their social acceptability. Smoking is heavily held responsible as a cause of death and this is because smoking has been found to lead to severe illnesses which ultimately take the lives of smokers. CDC reports that smoking of tobacco leads to severe illnesses which leads to deaths that are premature in nature and by quitting tobacco smoking, individuals can reduce the risk of premature death (cdc.gov, 2014). Smoking has even been recognized as one of the factors that negatively impacts the psychological health of individuals. According to Parrott, smoking is considered as a reliever of stress but it is one of the reasons that further increase the levels of stress. This means that by quitting tobacco smoking, quitters can relieve their psychological issue of stress. There are

Leading in Service Neutrality' (Chick-fil-A) Essay

Leading in Service Neutrality' (Chick-fil-A) - Essay Example Our business has been embedded on the foundation reputation based on trust and confidence from our customers. Similarly, the historical good performance of our business has been enhanced by the emphasis on quality service provision to our customers. We therefore need to strengthen our reputation by endorsing a comprehensive code of ethics for our company. This will ensure that certain gaps in various aspects of service delivery are addressed effectively. Since the success of our business is reputation dependent, we have a responsibility of ensuring that our reputation is fully protected. We are demanded to carry out our underlying business with integrity and ensure that our actions conform to our customers’ expectations. The ultimate solution to this is the adoption of the code of conduct that will guide us in the achievement of our dream. The top management is committed to compliance to this code of ethics. The owners of Chick-fil-A have decided to adopt his code is to incorporate professional ethics in the daily activities of our company. Professional ethics ensures quality service provision, conducting business with utmost integrity and the ultimate treatment of our customers with respect they deserve. Consequently, the reputation of the business shall be enhanced. The code of ethics is thus intended to enhance the reputation of the business, a factor that acts as a prerequisite to the success of any profit making organization (Walker, 2008). Code of ethics is a document that clearly defines that accepted behavior of employees in an organization and the relationship that exist between the business and its external environment. The code of ethics outlines the acceptable behavior of the employees while serving the customers. It provides for the actions against employees who violate such set codes of ethics. Within the

Contemporary issues in management Essay Example | Topics and Well Written Essays - 2500 words - 3

Contemporary issues in management - Essay Example Besides, Boje applies a wide spectrum of academic formulae that is in the quantum age management to identify the diverse availability of the organizational storytelling purposes. In addition to that, he rejects the systematic conformity to professional bureaucracy, further alienating the managerial academics. Instead, Boje’s arguments lean towards standing conferences on management, international business academics and sources that support responsible civic friendliness. In a story â€Å"The true account of death by violence†, the author seeks to define the meaning of organizational storytelling practices. He sets outs to explain the difference between Washburn’s counter narrative and the historical narrative that was passed down along generations. Therefore, in this context, storytelling is a general declaration of the entire field. The above story is an important depiction of the sub domains of the wider storytelling. These are the storytelling practices and the organizational storytelling practices. Storytellers in an organizational environment make sense of the organizational past stories by playing the role of passing the stories down along the generations. The CEO in an organization, according to Boje, is not the only storyteller in the institute. Instead, everyone inside and around the organization bears the role of a storyteller. Despite this, the difference between these groups of storytellers lies in their positional power, influence and awareness. In a bid to explain the storytelling in organization, the author depicts it as purposive distortion, cons, exaggeration, gossip, lies, witch-hunt and rumours in the view of pragmatic storytellers. This is the main reason why the author redefines quantum storytelling. He observes that the competence associated with storytelling is steadily declining, as the societies are

Mass Media and Communication Proposal Essay Example | Topics and Well Written Essays - 1500 words

Mass Media and Communication Proposal - Essay Example As a result, such devices have increased improved their use from basic communication services to entertainment and interaction purposes. To most people, the mobile phone is an important device for communication, entertainment, and organization. The increased need for mobile has led to brands take that as an opportunity to increase their interaction with their consumers. The according to reports, the past two decades have seen a significant increase in interaction between brands and consumers due to the mobile as platforms are providing an always-on connectivity (Meijer, Bannister, Thaens, & IOS Press, 2013). The fast implementation of technology around the world has been attributed to the continued advancement in the application of cell phone in the especially corporate world (Fierce Mobile IT (2013).The increase has been attributed to the fact that technology, especially in the mobile phone, has led to localized and easily personalized, thus becoming one of the effective ways that, when embraced in the corporate world, can increase brand engagement. In the transport sector, the social media has played a critical role in relaying information on operations. For example in the air transport, Airline postponements are one of the most common sources of client frustration. Not only do the delays happen frequently, but also people are quite vocal about their outlooks when their flight is overdue. Some air transport companies such as @JetBlue have embraced Twitter to ensure they are is always responds to their customers because they understand it is important for cultivating customer loyalty. T hey not only do interact with blissful customers, but they also respond to and assist frustrated customers as hastily as possible (Meijer, Bannister, Thaens, & IOS Press, 2013).

Cultural diversity research paper Essay Example | Topics and Well Written Essays - 2000 words

Cultural diversity research paper - Essay Example This has resulted mainly due to a lot of pressure under exerted by the human rights activist under the Howard Government in the past decade. The multicultural policy also results due to general repercussion against liberal social movements surrounding groups such as the native people, feminist, ecologists and trade unionist over the decades. Due to such advocacy, the Australian environment has witnessed a shift of governance and policy conceptualization from quasi-pluralist model of ethnic governance to civic nationalist steered by the leadership of Howard government. Australia Multicultural Population Australia has a unique population in that 25% of them were born oversees and 43% of the national population are either born oversees or have one parent born oversees making it a country of multicultural population (Skywirk, 2013). In addition, this has been witnessed since 1945 due to the planned immigration programs, which have resulted into 6million people coming to Australia from ov er 150 countries in the globe (Skwirk, 2013). People wishing to migrate to Australia will not be denied entry based on race, ethnicity, religion or gender since selection of immigrants has been non-discriminatory over the years (Dunn & Forrest, 2006). This diversity in Majority of the Australia Immigrants are from the U.K, which represent over a million immigrants since 1970s to date. The immigration program of Australia and the multicultural policy is accommodative since it also tolerates the religious diversity by allowing populations from diverse religious backgrounds. In addition, the religious diverse groups are represented by the people from turkey, Lebanon and India who are equally welcomed in Australia. By 1980s, the Australian population was so diverse that it contained people from Vietnam, Philippines, Hong Kong, Malaysia, Cambodia and china, both in significant numbers making it a country of all races (Australia Government, 2013). The official language in Australia is Eng lish but there are over 200 languages from different communities including the 48 languages from the indigenous people hence about 16% speak other languages other than English. The Asian countries form the largest chunk of Australian immigrants representing 7% of the Australian overall population (Skwirk, 2013). Most of these are Chinese and Vietnamese representing the fifth and the fourth largest population in Australia respectively. By 1901, the Immigration Restriction Act restricted most of the early immigrant groups leading to fewer populations of immigrants during that period and this was before the realization that immigration is crucial for the social and the economic future of Australia. Australian multicultural policy principles (Australian Government, 2013) Principle 1: Due to the diversity of the Australian population in terms of both ethnicity/race and religion, it makes it a multicultural nation with more vibrant and creative ideologies, which helps in nation building. An enduring theme of Australian multicultural policy is that everyone belongs and enjoys all the benefits that come with the rich diversity. Moreover, the Austrians celebrate the diversity and recognize that the expression of diversity is embedded within their

Reading response Essay Example | Topics and Well Written Essays - 250 words - 7

Reading response - Essay Example en taken for granted could soon ceased to exist and most certainly have whatever extent rights that they do enjoy removed as a result of human exploitation, overuse, or general disregard. Within Christopher Stone’s article entitled, â€Å"Should Trees Have Standing? Toward Legal Rights for Natural Objects†, the author presents the case for why natural objects should be given a degree of legal protection. Secondly, the understanding is presented to the reader that although such a series of steps may seem as a departure from logic and/or reason, the fact that matter is that a degree of legal rights for an animate objects has existed for decades within the developed world. As the author explains, this is a result of the fact that corporations and even certain types of municipalities Garner a degree of legal protection, it seems as foolish and rather uninformed that the natural objects which truly stand to disappear from the world entirely an impact upon the lives and quality of life of untold billions, should not have any form of legal protection. With regards to the actual response of this reader to the information presented, it must be stated that althou gh I was initially doubtful of the way in which such legal protection should be granted and provided to an animate/natural objects, the argument that the author lays out present its a convincing case for why such legal protection should be granted and

Organisational Behaviour Essay Example for Free

Organisational Behaviour Essay Humans are always affected by their surroundings. Motivators try to overcome barriers, which stop people being motivated. Certain theories suggest people work harder under certain conditions. (Broadfield Rollinson 2002). One of the most adopted theories by managers, is Maslows Hierachy of Needs. Maslows theory assumes that: human needs are inexhaustible: as one set of needs is satisfied, another rises in its place, which means that needs are arranged in a hierarchy. (Maslow, 1954). Maslows Hierachy, includes: physiological, security, affiliation, esteem needs, and self-actualisation. Maslow believes that people start with security needs, and work their way up, until they reach self-actualisation. Maslows Theory suggests that the needs, which are satisfied no longer, have a motivational effect, which would relate to increasing pay. Satisfying an employee in the short term, but in the future, their needs will increase. (Maslow 1954). Critics have argued that Maslows theory is arrogant, meaning it is impossible to make generalisations about needs and strengths, because every individual is unique. Maslows use of armchair theorising resulted in often-contradicted evidence. His theory explains what motivates staff, but what does it motivate staff to do? Hopefully increase standard of work, output, human relations, resulting in completion of manager objectives. (Cullen, 1997). Herzbergs Radical, and widely used Two-Factor Theory, avoids using the term need, and divided the work environment in to two main groups: hygiene factors and motivators. The Hygiene Factors simply assume that these are needed, not for an employee to feel motivated, but to stop them from feeling dissatisfied. E.g. salary, job security, appealing working conditions, quality of supervision, administration and impersonal relations. Hygiene factors ensure that a state of no dissatisfaction exists without them, motivators cannot work. (Herzberg, 1959). Criticisms of Herzbergs theory note that Herzbergs methodology of research (critical incident technique) is flawed, because workers asked about experience of motivation often shift blame of bad experiences, on to their employers. As a result, the characterisation of hygiene, and motivator factors is flawed. Researcher biases could have occurred, and this technique generally makes things appear one sided without considering the individual. (Broadfield Rollinson 2002). Taylors theory of scientific management pro-pay to motivate, and was developed as he worked his way up from a labourer to a works manager. The concept behind his theory, has been constructed from his career experience, giving a certain element of bias. Taylor assumed that humans respond as individuals, not groups; man is a rational and economic animal concerned with maximising his economic gain; and People can be treated in a standardised fashion, like machines. (Taylor) Taylor decided managers would benefit from his theories, purely because if the member of staff did not work, then they would not receive a fair days pay. However, if they met the targets, which were seen as a motivator, then the employee would receive extra bonuses. (Taylor) Critics have argued that Taylors theory may work well with some, but it ignores the differences between people. Money may well motivate some, (extrinsic rewards which are tangible) however, things other than financial rewards might motivate others. For example, McClellands Theory of Learned Needs suggests that some people (depending on the societies values acquired) have a desire to achieve, far more than to earn money i.e. intrinsic rewards like using skills or social rewards. (McClelland, 1967). This implies that managers who employ staff with the desire to achieve, will not be influenced by pay. This theory is all so backed by Kohn who said: Incentives do not alter the attitude that underlie our behaviours. (Kohn A, 1993). If this is the case, then it would be very difficult for an employer to use other means to motivate, because of their society values. The British Journal of Industrial Relations performed a survey on the staff at the Inland Revenue. It was clear that a majority of the staff (57%) supported the principle of performance-related pay. However, when asked if PRP had raised their motivation at work, 12% yes, while 76% said no. It is clear therefore that the Inland Revenue, staff had little or no increase in motivation to change their output, or quality of work. The research conducted analysed staff views, rather than changes in output, a member of staff that believed they were less motivated, is very likely to be less motivated, purely because motivation is a state of mind. i.e. does the: person feel it appropriate to pursue a certain course of action, directed at achieving a specified outcome, and in which the person chooses to pursue those outcomes with a degree of vigour and persistence. (Broadfield Rollinson 2002). The study found that most staff were de-motivated at IR. This might have happened because some thought the whole principle unfair, because they felt they had been cheated out of an award to which they were entitled. This all so backs up Herzbergs Theory of Hygiene factors, suggesting that without e.g. appropriate salary, staff will feel de-motivated, and as a result, managers would be disappointed with the results. 55% of Inland Revenue staff felt that after PRP, their morale was undermined, and 25% disagreed, whilst others were uncertain. This shows that (although the evidence is uncertain in the Inland Revenue case), it would be easy to assume the motivational effect was actually negative. Conclusion In conclusion the research has shown that in the case of the Inland Revenue, the short-term workers were motivated by the scheme. Backing Maslows Theory of needs, that once an objective is achieved, a new one replaced it, as the older members of staff were not motivated by an increase in pay. Therefore, it could be said that managers would benefit from the increased staff pay to boost short term effects, but they will be dissatisfied with the results in the long term. The evidence suggests that Herzberg (1959) is right, in general in terms of his hygiene factors, but this system does not apply across the board. However, for most managers, the idea that adhering to the minimum working environment requirements, managers will not de-motivate staff, nor will it encourage people to remain in employment with the same company for many years. Word Count: 1096 The assignments aim, is to give a critical understanding of how managers relying on pay to motivate their employees to higher levels of job performance, may or may not be satisfied with the outcome. Humans are always affected by their surroundings. Motivators try to overcome barriers, which stop people being motivated. Certain theories suggest people work harder under certain conditions. (Broadfield Rollinson 2002). This involves researching theories of motivation, and then discussing what each say about pay as a motivator. I will then evaluate how worthwhile the information is, based on whether or not the theory is well regarded and supported by the researched literature.

Lenins Power Essay Essay Example for Free

Lenins Power Essay Essay Lenin was able to consolidate his power because of the weakness of his opponents. Find evidence to support or refute this statement. Chloe Tomlinson There were many different equally important reasons why Lenin and the Bolsheviks were able to hold on to their power. For Lenin, and the Bolsheviks, winning political power was relatively easy, compared with retaining it. They had many different objects to overcome, such as; Russia was in chaos, politically and economically, and normal government had broken down in large areas, yet despite all these problems Lenin was able to consolidate his power – and create the world’s first communist state. There are four main topics in which Lenin was able hold on to his power; Trotsky’s organisation of the Red Army, the disunity of white oppression, war communism and the leadership qualities of Lenin. The first topic to discuss is Trotsky’s organisation of the Red Army. The Red Army refers to the traditional colour of the communist movement. The conception was that it should be â€Å"formed from the class-conscious and best elements of the working classes.† All citizens of the Russian republic over the age of 18 were eligible. It introduced new methods and orders, one of the foremost order he issued was, â€Å"I give warning†¦Ã¢â‚¬  Trotsky was a superb leader and built it for nothing. Trotsky also had previous experience in relation to armies, he was very courageous, exactly the type of leader that was needed. This formation of the Red Army was very supportive towards Lenin as they were a formidable fighting force, and by 1921 had seen of many threats. For example, the White army, Green armies and various interventionist armies. A second reason in support of this statement is the disunity of white oppression. In June 1918 the Russian civil war broke out. The supporters of the government were called the Reds and their opponents the Whi tes. Japan, Britain, France and the US intervened on the side of the Whites. However the aid was half-hearted and morale among many of the foreign troops were low. The white oppression was seen as a weakness of Lenin’s opponents as the â€Å"whites†, as they were referred to, lacked good leaders, commanders were often cruel, an white generals did not trust each other. Bolshevik forces defeated the different White generals who never fought together and were separated from each other. The main White armies under the Generals Kolchak Denikin, Yudenich, and Wrangel were each in turn crushed. Some of the factors contributing to the Reds victory was due to; the Control of industry,  Bolshevik unity, White disunity. Bolsheviks outnumbered the reds by about three to one and also the fact that most of the industry and railways remained under Bolshevik control A third reason why Lenin was able to consolidate his power was due to War communism. This topic of discussion falls into the category of one of the longer-term effects in Lenin’s chief policies enacted by his aims and ideology. War Communism was an emergency programme establi shed by Lenin during the civil war. It was also a method he used to try and consolidate his power and maintain control of the country. War Communism- helped Lenin achieve his aims of controlling Russia and move towards a more socialist state. The industry was nationalised, grain requisitioning from the peasants to be able to fight the civil war, banning of private trade, labour discipline and the Red Terror. All helped Lenin and the Bolsheviks win the Civil War and so securing their power as well as carry out Bolshevik ideology. As War Communism made Lenin able to win the civil war and secure his power, it was therefore very possible to argue that Lenins rise to power was not complete until after the civil war when he had full control over the country. War Communism was in favour of Lenin being able to consolidate power as the Bolsheviks used terror effectively. There was a six week period known as the Red Terror that saw any remaining aristocracy (most begun to flee the country after February revolution). Monarchists and riches middle class, were arrested, executed, exiled or stripped of their power, estates and pr ivilege. Additionally, in March, the Treaty of Brest-Litovsk signed with the Germans, was the Bolsheviks ending the war. Russia lost the Ukraine, its Polish and Baltic territories, and Finland. The treaty was hugely unpopular in Russia but necessary if the Bolsheviks were to establish control of Russia. Lenin believed that the revolution would soon spread to Germany and this would reduce the effect of the Treaty. A final point that supports the statement of Lenin consolidating his power due to the weakness of his opponents was due to the fact that Lenin had good leadership qualities. An example of this would be that the Bolsheviks were highly disciplined party that was fiercely loyal to Lenin and was also a politically astute man. Lenin was able to adapt Marxism to fit the changing situation, keeping Bolshevik support and popularising the parties polices. Furthermore, another advantage was that radical parties were very popular in Russia before the October Revolution and Lenin was  skilfully able to take some of the policies of his rivals and make them appear to both Marxism and distinctly Lennist. T here is also a refute side to this statement as there is within every discussion. There are two main topics that refute such as my first viewpoint is that the Bolshevik party had no experience of running a country before and they did also not have the support from most of the Russian population. Therefore they were in a weak position and need more support. Lenin could not afford the popular tide of aspirations that had led to the failure of the Tsar as well as the Provisional Government, so he gave the people what they wanted in order to secure support for his reign. For example Lenin gave the Russian people Land reform. This was an aim that gave that gave the peasants the right to take over the estates of the gentry, without compensation to the landlords, and for themselves decide the best way to divide it up. This however, went against Bolshevik ideology and was the start of the kulak problem that Stalin was later to be faced with. Another point in refute to this statement is that Maxim Gorky, a leading Bolshevik party, intellectual, was particularly unhappy with Lenin’s actions. He revealed his despondency of the time, writing â€Å"the best Russians had lived for almost a 100 years with the idea of a Constituent Assembly as a political organ. Extra information on refute to this statement also comes from yet again, War Communism. This included forced seizure of grain, nationalization of all trade and industry and strict control of labour. As a result of this program and of the ravages of the war, industrial and agricultural production declined sharply, and the population suffered severe hardship. It caused a famine that led to the death of an estimated 5 million people. This would have made Lenin and the Bolshevik party massively unpopular as an estimated of 5 million people were dead and holding Lenin responsible as he introduced this emergency programme which resulted severely for everyone.

Dairy Industry In India Marketing Essay

Dairy Industry In India Marketing Essay In India the dairy industry is of crucial importance. The country is the worlds largest milk producer and accounts for more than 13% of worlds total milk production. India consumes almost 100 % of its own milk production and is stated to be the worlds largest consumer of dairy products. Dairy products constitute as a major source of cheap and nutritious food to millions of people in India and the only acceptable form of animal protein for large vegetarian segments of the Indian population. (Karmakar, 2006) Top Dairy companies in India: Amul is one of the topmost companies in the dairy industry, which recorded a sales turnover of 67113 million Rs in 2008-09 (Amul, 2009). Followed by Nestle India Pvt Ltd. with a turnover of 51672 million Rs (Nestle, 2009) and Britannia Pvt Ltd whose turnover were 34523 (Britannia, 2009) In this report I have chosen Amul Pvt Ltd, as it is the largest milk production company in Asia. 1.2 History of the Company: Amul Pvt Ltd. is the company that is renowned for initiating the phenomena of The White Revolution in India; making the country the largest manufacturer of milk and its by products in the world. Amul was established on December 14th, 1946. Dr Verghese Kurien also referred to, as the Father of the White Revolution is the man behind the success of the company. AMUL is an acronym for Anand Milk Producers Union India Limited. Amul was setup as a model for development in rural areas. Amul is located in the state of Gujarat, in a small town called Anand. (Business maps of India, 2010) Amul was taken over by the Gujarat Cooperative Milk Marketing Federation [GCMMF] in 1973.Gujarat Cooperative Milk Marketing Federation is one of Indias largest food products marketing organization. Its main aim is to provide to the farmers remunerative returns and for the benefit of the consumers provide them with quality products which are value for money. (Amul, 2010) 1.3 Company Statistics: Members: 13 district cooperative milk producers Union No. Of Producer Members: 2.9 million No. Of Village Societies: 15,322 Total Milk handling capacity: 13.07 million litres per day Milk Collection (Total: 2009-2010) 3.32 billion litres Milk Collection (Average: 2009-2010) 9.10 million litres Milk Drying Capacity: 647 Mts. Per day Cattle feed manufacturing Capacity: 3740 Mts. Per day (Amul, 2010) 1.4 Company Financials: [4] Sales Turnover Rs (million) US $ (in million) 2000-01 22588 500 2001-02 23365 500 2002-03 27457 575 2003-04 28941 616 2004-05 29225 672 2005-06 37736 850 2006-07 42778 1050 2007-08 52554 1325 2008-09 67113 1504 2009-10 80053 1700 (Amul, 2010) 1.4.1 Amuls Sales turnover [4] *Graph based on the figures from the table above (Turnover is in Million US $) The company recorded a growth of 28.8 % despite the global economic downturn. From a turnover of 1325 million dollars in 2007-08 the milk giant jumped to 1504 million dollars in 2008-09, resulting in a double-digit turnover 3 years in a row 1.4.2 Exports *Graph based on the figures from the tables above (Turnover in Crore Rs) The company witnessed a growth in spite of the global economic meltdown. The companys exports reached 133 crore Rs in 2008-09 in comparison to the 125 crores in 2007-08. Amul products are exported to a number of countries namely Australia, Bangladesh, China, Hong Kong, Mauritius, Singapore, UAE and USA 1.5 Product Range: Amul is recognized as the biggest brand in the pouched mile sector of the world and stated to be Indias largest food brand. Amul has a varied range of products, which include: Milk Milk Powders Ghee (Saturated Butter) Butter Cheese Paneer (Cottage Cheese) Yogurt Chocolate and confectionaries Ice-Cream Infant Milk Range The products under these categories are available under a brand umbrella with over 60 different product names. Amul has been very famous for Milk, butter and cheese. Amul milk is sold under brand names such as Taaza, Gold and Shakti. Amul butter is available under names such as Amul butter and Lite. Cheese is available under brand names of Processed cheese spreads, godiva and Emmental (Amul, 2010) 1.6 Consumers Relationships with Amul Products: For consumers, dairy product are an integral part of their lifestyle irrespective of the fact to which strata of the society they belong to. Thus the relationship created between them is Interdependence, the products form a part of the consumers daily routine. Amuls Marketing Mix: Product The Products form a part of the FMCG industry. The products are essential commodities bought on a regular basis. Price Amul products are priced at relatively affordable prices for all the segments of the market, however certain products are priced comparatively higher and are bought by a segment of the market with higher purchasing power. Place Locations of the stores play the most significant role in higher sales of the product. As stated earlier their distribution network consists of over 2 million retail outlets. Promotion Amul launched one of the most successful campaigns with the utterly Butterly Girl character which resulted as an entry into Guinness book of world records for the longest running campaign. The mascot has played an imperative role in increasing the brand recall value. 2 Analysis and Data Interpretation: According to Mr. P.G. Bhatol, the companys chairman, he said in the 35th annual report of the company 2008-09 that The Company registered a growth of 28% against the backdrop of the global recession. (Bhatol, 2009) This statement by the chairman reveals the fact that in spite of the economic downturn, the buying decision making process of the consumer remained unchanged during the changing financial situations. 2.1 Buying Decision-Making Process The Model (i) (Adapted from Cox, R and Brittain, P (2000), Retail Management, 4th Edition, Pitman Publishing) The growth of the company can be attributed to the consumers buying decision-making process. The Buying Decision-Making process as seen in the diagram above begins with the a simple need, in context with buying any amul product the process can be explained as: It all begins with the Need. The consumers require these dairy products on a daily basis as this product falls within the essential commodity category. Although these products are required on a regular basis, consumers recognize the need to buy these commodities either on a certain occasion when they run out of it or they feel need to buy and store it for future consumption. Since dairy products are a customary purchase, the involvement is low in comparison to buying a product such as a Television. This decision of buying the product is taken by a single person with little time consumption in making the final decision. Since this product is a low involvement purchase, there is only a limited amount of information search carried out. In some cases there is no conscious effort made by the customer to get the information regarding the product but is got when watching television or flipping through pages of the magazines. Amul being a very well established and old brand is probably only one of the reasons why consumers choose it. Amul has always focused a lot on advertising and their mascot is always used to portray the current situations When consumers look for information regarding any dairy products Amul would always be the first choice however a consumer will always look for alternatives, where they could find better quality products at better prices. Amul products are very reasonably priced in comparison to its competitors. The decision is obvious, as Amul is priced very reasonably in comparison to its competitor Mother dairy. Purchase of Amul products is made convenient through their strong distribution network. Distribution Network (2008) Number of Outlets Distribution for fresh milk 1800 Distribution for value added milk products 3500 (Amul, 2009) The consumer is already happy with the fact the product is available at every corner, and feels a sense of tremendous satisfaction with the high quality of the product bought at reasonable prices. 2.1.1 Habitual Decision-making: Habitual decision-making can be defined as choices that are made with little or at time without any conscious effort. The Constant increase in the sales turnover from 1050 million $ in 2006-07 to 1325 in 2007-08 and to 1504 million dollars during the recession hit period of 2008-09 could be attributed to the fact that these purchases are made because of habitual decision making behaviour of the consumer. The trend in which the profit increases year after year has a direct connect to the trend in which the consumer makes his purchase decision. Since dairy products are consumed on a daily basis their purchase can be termed as a habitual purchase, This process of habitual decision-making by the consumer is one of the foremost reasons of the companys success. Consumers of Amul products make this decision of buying the product with little or sometimes without any conscious effort. Thus the entire concept of habitual decision making by the consumer results in constant purchase of the same brand irrespective of the fact whether they can afford it at that point of time which increased sales of the company despite the recession and resulted with a 179 million $ profit. Apart from the fact that consumers made these purchases decisions out of habit they were also habituated to looking at the Amul Mascot i.e. the Uttlery Butterly Girl 50 years after it was first launched, Amuls sale figures have jumped from 1000 tonnes a year in 1966 to over 25,000 tonnes a year in 1997. No other brand comes even close to it. (Amul, 2010) amul30.jpg (Amul Hits, 2008) The topical ad released during the economic downturn in 2008 This ad campaign has been successful right from the start and all through out the economic depression. The ad above was made to address the economic downturn in 2008. This ad campaign to a great extent had a certain amount of influence on the consumer. Not only did the ad bring a little humor to the serious part of the recession but was somewhere etched in the back of the consumers mind. In terms of consumer behavior concepts, the entire ad campaign comes in play when a consumer has to make a choice between alternatives. The ad campaigns have a great impact on the consumer thus influences the consumers decisions while selecting the product from other competitor products. 2.1.2 The Alternatives: A detailed analysis of this reveals that alternatives are influenced by ad campaigns in the following ways (Solomon et all, 2010,334) It is a known fact that however loyal customers may be to a certain brand of products; at times they may tend to consider looking at other attractive alternatives. Through the ad campaign Amul, as brand has been lucky enough to create a niche in the minds of their consumers, to be more precise in the evoked set of their consumers. This evoked set is defined as the set of alternatives that the consumer already knows about and is aware of. This set consists of those products, which are already in memory i.e. the retrieval set. (Sololmon et all, 2010) If analyzed in context with the ad above, such an ad leaves an impact on the consumer. This ad was used to create a definite place for that product not only in the minds of the consumer but also establish a prominent place in the environment. It increases the brand recall value thus making the product (amul) seem the best choice from the rest. The ad campaigns to a large extent encourage the need of buying a product. 2.2 Needs and Behavior: According to Mr. P.G. Bhatol, the companys chairman, he said in the 35th annual report of the company 2008-09 that Since Milk and Milk products are basic staples for every Indian household, their demand is not likely to be affected by transient economic slumps (Bhatol, 2009) This statement when analyzed conveys the message that irrespective of the recession and the effect of it on the consumers, certain products, in this case being milk and its by products cannot be compromised on. The level of consumption by different consumers of these products may decrease but will certainly not be stopped. Sales figures of the company show an increase in these products during the year 2008-2009: Product Sales Growth (%) Amul Milk 44 % Amul Cheese 26% Amul Butter 17% Amul Ice-cream 16% Dairy Whitener 12% (Amul, 2009) A reason for this increase in sales during the recession can be linked directly to the concept of Maslows hierarchy. As these products fall under Physiological needs, these needs are inevitable, and they are essential for survival. These needs form the largest and most important part in Maslows hierarchy: (Solomon et all, 2010, 186) As Maslows hierarchy implies, the basic needs have to be fulfilled before climbing up the ladder. A consumer will for certain satisfy these basic lower level needs. Milk is just a part of the physiological needs however once that need is satisfied it gives rise to other needs and a consumer then satisfies all these needs together. This contributed to the increase in sales of the by products of milk. Related to Maslows hierarchy we could also explain a consumers behavior on the basis of Motives in particular. Looking at this motive classification we could understand the consumers behavior from a different perspective: (Blythe, pp 32-33) If we relate the concept of Maslows hierarchy with the different motives, the most predominant motive that influences the consumer when buying an Amul dairy product would be a dormant motive. These motives exist in the minds of the consumer but they are not aware of it. Consumers in their subconscious mind hold these dormant motives, which result in buying the same brand products over and over again without much effort. Dormant motives are connected to secondary motives. Secondary motives are the reasons why consumers buy a particular brand. This is probably the reason why they choose Amul over the other brands. A deeper analysis in to the statement reveals that the demand remained unaffected could be explained through the primary concept of needs and behaviour. It is a known fact that, if a need does not exist then there isnt any motivation to achieve the goal of satisfying the need. As stated by the chairman of the company Milk and milk products are staple for the people of India. Analysis of this statement leads to the fact that these needs are Biogenic needs, which are required to maintain life. The argument here could be further related to: Needs If milk is a staple then the need for it is essential. In this case the need is very high. Consumers needs for dairy products are constant with very little change. These needs have to be fulfilled almost instantly. This probably was a factor that resulted in the 44% growth of milk in 2008 Motivation A sense of tension is created when this need is left unfulfilled which will drive them to take some action and fulfill this need. Here in this case the consumer will find the need to buy the product, which will motivate him/her to go out to the closest store and buy it thus fulfilling its need. Wants It is possible that sometimes what we want may not be a need. A want is defined as the consumption behavior that satisfies the unfulfilled need. A want is not necessarily a need and a need is not necessarily a want. However in this case the need is more dominant then the want for it. Goals The basic need of dairy products leads to buying the product and achieving the goal of satisfying it by purchasing value products. When talking about value products, consumer satisfaction is a feeling directly related to it. Based on a recent consumer report by consumer daddy ® Amul scored a Customer satisfaction level of 5.003, which is considered as a good average score. nescsl.jpg (Consumer daddy ®, 2010) The above graph shows a constant trend in the level of satisfaction newcs1.jpg (Consumer daddy ®, 2010) For Amuls consumer the brand value and values for money are important aspects along with hygiene, reliability and safety of the product. This level of satisfaction a consumer wants from any product is related to the stages of the means end chain. From the above statistics it can be derived that for Amul consumers just the product wasnt the main goal but also the level of satisfaction achieved after the purchase. 2.3 The Means-End Chain: The chain is explained with the example of milk: (Tao, 2010) In the context of the consumer satisfaction report mentioned above, Consumer looks for maximum satisfaction in terms of the quality value over price. Price is incidental in this case while the company brand value and product value is predominant. Here when explaining the chain through milk, the attributes consumer gets are fresh and natural product, the consequence being the consumer gets a balanced diet which in the end results in a healthy life which is the Life goal of any consumer. 3. Conclusion: Amul will always be the first choice for consumers as it is a well-established brand and also provides good quality products, thus creating a niche in the minds of the consumers. Also amul has expanded extensively all over the country thus enabling the consumers to have easy access to the products at any given point of time. From the above analysis and data interpretation carried out, one can conclude that reason for the companys success [Amul] was purely based on the fact that these products were primary commodities and for consumers Amul was always their first choice based on the fact that is a very well established brand and is known for quality products. The Brand has created a niche in the minds of the consumers thus encouraging and gaining more customer loyalty. During the times of depression, Amul success could me based on the fact that there was a constant demand for essential commodities.

Presidential Speech :: essays research papers

My fellow Americans........ I come before you tonight not to bury the current U.S. in insults and criticism, but to raise her high like the precious gift of the statue of liberty that was given to this country from France out fo pure thankfulness and respect. I am not concern with what America is today my true focus is what America is so eager to become. That is why I stand before with sincerity and honesty in my heart and a burning, determined desire to make America once again â€Å"the country that sits upon a hill†, and the epitome of a strong united nation that stands E Pluribus Unum. Thank you , all of you, for taking time out of your busy schedules to lend an ear to my Presidential Speech on this beautiful night of February 22, 2005. I was born to a loving family, but in a dangerous environment in Charleston, S.C. In a single parent I was reared and I learned a lot about struggle and literally learned how to make a dollar out of 15 cent. Though it was hard my mother instilled this determination that I am able to share with you all on this night. She became my brother and I driving force and never settle for less. As a young child I sat and realized that an insignificant child like myself could one day make a difference in this united nation. The few years between my father’s incarceration and my mother and his separation he did teach me a lot of meaningful values of life. He insured me that having great character can carry you farther in life than any amount of money or anything materialistic value. He instilled in me that being a people’s person would always make your life easier in anything you do even in an a Presidential Election. So, right that second my political siding was chosen without me even knowing. The principles of the West Wing was instilled in me a that age of 7 years old. I was practically raised as a politician of the People’s Party because that was the party that benefitted me and all you who stand here today. Not knowing one day that young African American boy from Ten Mile Hill of Charleston South Carolina would be known as the â€Å"People’s Politician† and will soon be known as the â€Å"People’s President†. My desire to lead this great country didn’t just appear over night nor did my determination to lead this great country surfaced a day after 9/11.

Galactosemia: A Rare Milk Sugar Disorder :: essays research papers

Galactosemia: A Rare Milk Sugar Disorder   Ã‚  Ã‚  Ã‚  Ã‚   Galactosemia is a rare congenital disorder which affects the body’s inability to convert galactose into glucose. Galactose is a type of sugar, which is a breakdown product of lactose. Lactose is found in milk and milk products, including breast milk. Given that the galactose can not be broken down, it builds up in the body and acts as a poison that can cause serious damage to it‘s carrier(â€Å"galactosemiaâ€Å"). â€Å"As milk is important to a baby’s diet, early diagnosis is essential to avoid lifelong problems from this potentially fatal disorder â€Å"(Chung). This research paper provides information about the genetic part of Galactosemia, the cause, symptoms, diagnosis, treatment.   Ã‚  Ã‚  Ã‚  Ã‚  The first trace of information that was brought to light about galactosemia was in 1908 by Von Ruess. He composed an article of his findings in an infant with many of the symptoms we now relate to galactosemia. This work has widely been accepted by scientists as the first reported case of galactosemia. However, at this time the diagnosis of galactosemia was not yet possible. It would be nine years before a similar diagnosis of galactosuria was largely accepted by scientists as a hereditary disorder.   Ã‚  Ã‚  Ã‚  Ã‚  In 1917, galactosuria was treated by eliminating dairy products from an individual’s diet. (â€Å"galactosemiaâ€Å") The discovery of galactosemia was published by Manson and Turner in immense detail. Although this disease was recognized earlier, it was not until 1956 that scientists discovered the mutated gene that causes galactosemia. It is know that the mutated gene is found encoded on chromosome 9. In 1963, a major break- through was unearthed. Galactosemia was the second disorder found to be detectable through newborn screening. Finally, in 1970 galactosemia was acknowledged as a metabolic disease. Today scientists largely accept the notion that galactosemia is a rare metabolic disorder (disease).   Ã‚  Ã‚  Ã‚  Ã‚  This disorder comes in two different variations. Though there is more than one type, it is still rare, having only 1 in 100,000 births being affected by the disorder (Feinbloom). Classic Galactosemia is the first and more common form of the disorder. This is the form when the affected has a complete loss of the enzyme. Both parents must contribute a galactosemic gene for a child to receive the disorder. Since the accumulation of galactose behaves as a toxin in the body, serious complications such as an enlarged liver, kidney failure, cataracts, and brain damage may occur.

Analysis of the Movie, The Insider Essay -- Insider Movie Film Analys

The Insider (1999) is a film rife with ethical dilemmas, suspense and controversy. It is based on a true story related to a 1994 episode of the CBS news show 60 Minutes that never aired. The plot puts Dr. Jeffrey Wigand (Russell Crowe) at odds with Brown & Williamson, the third largest tobacco companies in the country. Wigand was fired from his position as Vice President of Research and Development, at which he was instructed to hide information related to the addictive nature of nicotine. The plot takes off when Lowell Bergman (Al Pacino), producer for 60 Minutes, discovers that Wigand has a story to tell. The best way for Wigand to tell that story is with the help of Bergman, via an interview aired on 60 Minutes. However, tobacco companies have a history of viciously defending their profits, by whatever means necessary, and Brown & Williamson does just that. The story hits a climax as the interests and incentives of the television station CBS, 60 Minutes, Dr. Wigand and Brown & Williamson are played out. Portrayal of Business The film portrays business in an extremely negative light. It focuses on two central conflicts – one between Brown & Williamson and Wigand, the other between CBS Corporation and Bergman. Brown & Williamson is the primary antagonist. The film is ripe with examples of the bad things they do. Their principle, most damaging offense is deceit. They are charged with covering up the addictive properties of nicotine and finding ways to exploit it to increase profits. For example, in Wigand’s interview for 60 Minutes, he says that tobacco companies view cigarettes only as a delivery device for nicotine. He also says they take advantage of the addictive properties by manipulating and adj... ...ons, the responsibility that power implies and the responsibility of media as a corporate watchdog. It seems obvious that large corporations have a tendency to ignore the negative effects of their actions in favor of profit. This example, although sensationalized, still says to me that with power comes responsibility. It affirmed my belief that a corporation’s goal cannot be just to provide profit to shareholders, but there must also be an element of social responsibility. It also made me think about media’s role in business. I think it should be just as portrayed in this film. Bergman relentlessly pursued the truth, using a very credible source. Too often today, media is spoon fed by corporations. Media has a responsibility to objectivity that can be important in keeping businesses honest. But, it’s really up to media to maintain that objectivity.

McDonald S Thesis

For example, Mange Nasal Food Corporation launched its new available products that truly its the Pinot palate, called â€Å"Mange Nasal Halo Halo†; pinot-Kananga, creamy scrap, compared to its former desserts, which is now being loved by many of their customers. The company launched this product as a latest counterpart for those new products being produced by its rival companies like Chocking, which recently launched their new varieties of foods.However, the basis of winning Filipino loyalty is not just lies upon the taste of the food, but more so, upon how the company values the importance of time to their customers, their status, financial capacity, and establishing a pleasant relationship with hem. In this age of commercialism, in an age where societies are depending upon the businesses of both small and big capitalists, food industry occupies the fundamental and the dominating place in the market since its nature responds to the most basic and vital need of the people â₠¬â€œ food.Everywhere, every corner of the streets in our nation, there are presence of food and beverage establishments; establishments that played a role of great importance in the midst of an active society. In this age, where people are so engrossed by their jobs or anything that exhaust their mind, fast-food chain r mobile food services play an important aspect in order for them to manage stress by experiencing an excellent dining phenomenon. Their goal is to provide the consumers with full satisfaction, starting from the time they enter into the store until they leave, according to the need of their satisfaction.Mange Nasal was first established in the town of San Bernardino, California in 1940. Americans widely embraced their products until some branches were also established in different parts of the world. In 1981, a Filipino businessman named George Yen brought the name of McDonald's to the Philippines, and founded the first branch in Moray, Manila. Filipinos loved those va rieties of products offered by the company, until branches were also launched in the Visas and Mindanao region.McDonald's also established their own charitable institution and received its first award in 1 996 for being one of the most profitable franchise in Asia. Today, the company continues in serving the Filipino people, launching a total Of 460 branches nationwide. But the competition in the market is becoming more intense. Before McDonald's established in the Philippines, those growing companies such as Jollied, KEF, Tropical Hut and Man's Restaurant are beginning to gain foothold upon the heart of the Filipino.Everyone is promising full customer satisfaction; everyone is launching their own variety of food that will surely captivate the common taste. Aside from this, new food companies begin to emerge offering some kind of foreign taste that will also suit the wants of the Filipino, such as Chocking. How then McDonald's handle this the kind of fierce competition among food in dustries? How they will secure the loyalty of their customers from their rivals? On the other hand, what are those indications hat these customers are not loosing their loyalty to their company?This paper will discuss the current state of the McDonald's company on their buyers' point of view. By conducting interviews and gathering available documents, the researchers of this paper presented sufficient information according to what has been required in the topic. Statement of the Problem Filipinos are well-known food lovers in the world. In fact, they have light meal times called â€Å"Marianne time†, a snack break-time different from those three meals being taken each day. These snacks or â€Å"Marianne† have usually taken teens lunch and dinner, or even before bedtime and during â€Å"siesta† at the middle of the night.Today, going to fast-food chains is becoming part of Filipinos fundamental â€Å"wants†, not just because of its mouth-watering foods and delightful toppings, but because of its affordability compared with those native delicacies. Their recipes are first widely recognized since the coming of foreign food varieties in the country. Their producers are hardly competing in the market, and among them, McDonald's is building up a sphere of great popularity in an outstanding speed, becoming people's utterance more than TTS local petty counterparts, and establishing loyalty among its customers.The aim of this paper is to define those indicators proving that some fast-food goers are now shifting their loyalty towards this American founded food company. These indicators are based upon interviews conducted both among store personnel and customers. In order to establish this aim, the researchers divided this topic into six sub-issues; a. Define the class of people who often eat McDonald's products. B. Discover the marketing plan of the company in order to win the taste of its current buyers. C. Discover the uniqueness of McDonal d's products compared to other fast-food sellers. D.Learn how the company maintains the loyalty of its customers. E. Know if the company has any other plans or strategy in order to secure customer loyalty from the future changes of competition in the market and switching taste of Filipino people. Significance of the Study Since McDonald's is one of the fastest growing fast-food chain in the country, with 400 branches already established nationwide, earning a large number Of customers ranging from the common class of people up to some rich local ND foreign food lovers, this paper will provide the readers with information on how the company acquire and maintain loyalty among its customers.Readers should not expect any negative issues about the company's products, but rather we will discuss the bright side in terms of its market for the benefit of those who want to engage in the same food business. Other sectors that can benefit from this paper include the following; A. Society The soc iety will know how McDonald's helps them to satisfy their hunger and financial capacity despite of their wants to taste delightful products at an affordable price.This paper will also provide them some significant information about the quality of products McDonald's are offering to them, including total satisfaction it had promised to their customers. B. Students of Entrepreneurial and Marketing Management Discussing the marketing plan and strategy of the company would be a great help for students taking up Entrepreneurial and Marketing Management since their effectiveness was already proven in the market.Since the company offers insufficient details about their plan and sales rate through the internet, he researchers of this paper exert all their effort to acquire some basic information through interviews conducted among the company's personnel and costumers so that the students will be informed about the secrets behind the product's success despite the fact that it was just recent ly established compared to its counterparts. C.Small Fast-food Business Owners In the midst of intense competition in the market, particularly among food industries, this paper will help those small fast-food business owners to go along with those successful food businesses in winning the publics taste. They can acquire the ideas being presented in this paper, or at least add them with their unique ideas so that they may leave any peculiar mark upon those people who bought their product.The basic marketing strategy of McDonald's was proven to be effective, therefore adding any peculiar ideas to this strategy or some sort of ingredients to the product itself may help them to secure customers loyalty from the future changes in the market or from the constantly changing tastes of the people. D. Aspiring Business Beginners This paper will help not only those who want to be engaged in the food equines, but also those who are thinking a kind of business that will surely win the favor of t he mass.People nowadays are becoming more practical in terms of financial matters without dropping their desire to at least experience some sort of luxury. Therefore, this paper will provide them such a business idea that will suit to the basic needs and wants of the common people at a very affordable price. Scope and Limitations This paper aims to show those indications of customer loyalty towards their favorite fast-food hangout despite the fierce competition among food industries.Since the topic focused on the relationship between the McDonald's Company and its customers, it is very important to present some documents concerning the company's sales and the customers' point of view toward the products, based upon those information available through business periodicals, internet sources, and the target sales board being presented in a certain McDonald's branch. Because of this, the researchers sought the help of some employees in order to present important details in relation to t he topic, because they believe that reaching the target sales of a retain branch indicates a positive response from its loyal customers.

Dubai Essay

Harvard Business Review On Corporate Strategy – Page 4 – Google Books Result books. google. com/books? isbn=1578511429 C. K. Prahalad – 1999 – Business & Economics (See the exhibit â€Å"The Triangle of Corporate Strategy. †) The resources that provide the basis for corporate advantage range along a continuum—from the highly †¦ Creating Corporate Advantage – Harvard Business Review hbr. org/1998/05/creating-corporate-advantage/ar/1 Great corporate strategies come in the first instance from strength in each side of the triangle: high-quality rather than pedestrian resources, strong market †¦ Corporate Level Strategy: Theory and Applications – Page 2 – Google Books Result books. google. com/books? isbn=0203844521 Olivier Furrer – 2010 – Business & Economics This framework can be represented graphically as the corporate strategy triangle (see Figure 1. 1). In this framework, the three sides of the triangle—resources, †¦ Business Strategy Blog: Newell Company: Corporate Strategy deepakbusinessstrategy. blogspot. com/†¦ /newell-company-corporate-strateg†¦ Feb 20, 2011 – Use the Corporate Strategy Triangle to evaluate Newell’s corporate strategy. Do you think this corporate strategy is effective? Newell’s goal is to †¦ The Triangle of Corporate Strategy | Business & Entrepreneurship †¦ yourbusiness. azcentral. com/triangle-corporate-strategy-16752. html Making the sum of the parts greater than the whole is not necessarily a magician’s sleight of hand. The Triangle of Corporate Strategy is a management model †¦ [PDF]corporate strategy in turbulent environments – IESE Business School www. iese. edu/research/pdfs/DI-0623-E. pdf by AA Caldart – 2006 – Cited by 6 – Related articles The Corporate Strategy Triangle (Caldart and Ricart, 2004) is a dynamic †¦. The data collection process was framed by the Corporate Strategy Triangle. [PPT]Chapter Note 1 www. csun. edu/~dn58412/IS655/chapter1. ppt Define and explain the Information Systems Strategy Triangle. †¦ Dell’s mission is to be the most successful computer company in the world at delivering the best †¦ Searches related to corporate strategy triangle corporate advantage what constitutes a good corporate strategy and why develop corporate strategy key elements of corporate strategy corporate level strategies examples creating corporate advantage list three directional strategies