Isetan Company Essay Example | Topics and Well Written Essays - 1250 words

Isetan Company - Essay ExampleIsetan CompanyI did my internship for 3 months at the buying office staff of Isetan in New York branch. It is located in the 40th street of Madison Avenue. I did the position of managers assistant and my main responsibilities were to research unsanded American brands for Japanese buyers and to organize all schedule for fashion collections. This paper is written as the strategic analysis of Isetan, based on both knowledgeable and external business environments (SWOT and PEST analysis)The major strength of Isetan is its wide product range. Products like ladies wear, ladies accessories, bags and shoes, ladies cosmetics, and fragrances, watch, jewellery, babies/children wear, household/ interior goods, means wear, mens accessories, shoes, handss grooming, sports accessories etc are some of the products of Isetan. Isetan has products which can satisfy all the people irrespective of their age or gender and thence a family can guess Isetan for its complet e purchasing needs.Another strength of Isetan is the research and development department. This department constantly monitoring the fashion trends all over the world and they were able to bugger off high quality fashion goods based on the changing needs of the customers. In other words, Isetan was able to foresee the trends in fashion and they were able to admit themselves based on that. They never rely entirely on one kind of product for their business. Children, adults and old people, all are dealt with equal importance and hence all the customers who visit Isetan department stores will return with utmost satisfaction.