Consumer behaviour Essay Example | Topics and Well Written Essays - 1750 words - 2

Consumer behaviour - Essay Example Consumers generally do not have access to information for distinguishing a company like Primark whether it is ethical or unethical. The limitations of this research paper are that the findings derived from this research paper contradict the previous researches that are conducted on consumer behaviour. It is required to determine the demographical features for identifying the ethical buying behaviour of the consumers. The main analysis of this research is focussed on the concept of ethical consumerism. The research is focused towards understanding of consumer ethics and the purchasing behaviour or intention of the consumers that is associated with it. The author Brinkman, in his study has referred that the consumers are considering the ethical factor while purchasing of the product. The author has also explained that ethics influences the purchasing intention or buying behaviour of the consumers. The suppliers of the Primark are also aware of the intention of the consumers. Therefore they are committed towards their responsibility of providing quality products to its consumers. The increase in the consumer awareness towards the ethical issues and also the increase in the disposable income of the consumers have provided an opportunity to the consumers in exercising their ethical conscience. The author has also focused on the ethical shopping of the consumers which explains that the ethical shopping plays an important role in the modern era. The experience and the buying behaviour of the consumers are focused towards ethics. Ethical consumerism is attempting towards widening the moral dimension of the consumer preference by emphasi zing a relation between the production and consumption (Brinkmann, 2004). Contradicting the view of the author Brinkmann, the researcher Fisher has emphasized on the fact that the distinction